Advanced Driver Assistance Systems (ADAS) & AI Technology

Advanced Driver Assistance Systems

Driver Assistance Systems

Durite’s Advanced Driver Assistance Systems (ADAS) are engineered to enhance road safety by alerting drivers early, giving them more time to react and avoid potential collisions.

Powered by the latest deep learning Artificial Intelligence (AI), our ADAS solutions accurately detects either Vulnerable Road Users (VRUs), vehicles, low bridges and distracted drivers in real time. This intelligent detection allows the system to deliver both visual and audio warnings that help prevent accidents before they happen.

With blind spots remaining one of the leading causes of road incidents, active safety systems like ADAS are increasingly becoming a regulatory standard. By improving indirect vision where direct vision is limited, Durite ADAS solutions play a vital role in protecting both drivers and those around them.

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Benefits to your fleet & your business

Improve safety

Improve safety

Blind spots are a leading cause of serious road accidents. Durite ADAS AI solutions use intelligent detection to highlight danger zones and alert drivers before incidents occur. By improving visibility and awareness in busy or confined environments, ADAS helps reduce near misses and keeps both drivers and vulnerable road users safe.

Protect your assets

Protect your assets

Early detection prevents costly damage. ADAS systems identify Vulnerable Road Users (VRUs), vehicles, low bridges and distracted drivers in real time, helping drivers avoid collisions that lead to downtime, repairs, and insurance claims. Fewer incidents mean your vehicles spend more time on the road and less time in the workshop, protecting your assets and your bottom line.

Value your drivers

Value your drivers

Your drivers are the heart of your business. Equipping them with ADAS technology not only improves safety but also shows a genuine commitment to their wellbeing. Supporting your people with smart, intuitive systems helps boost morale and performance, while future proofing your fleet for the road ahead.

Explore Our Advanced Driver Assistance Systems (ADAS)

Explore our range of Advanced Driver Assistance Systems and ADAS camera & side designed to minimise the risk of incidents, through early detection.

Advanced Driver Assistance Systems FAQs

  • What is an Advanced Driver Assistance System (ADAS)?

    ADAS refers to a range of safety technologies designed to support drivers by detecting potential hazards and providing real-time alerts. These systems use ADAS cameras, and AI to help prevent collisions and improve overall road safety.

  • What types of vehicles can Durite ADAS be fitted to?

    Durite ADAS technology can be installed on a wide range of commercial vehicles, including HGVs, vans, buses, and construction vehicles. The systems are suitable for both new builds and retrofits to existing fleets.

  • How is ADAS installed on a vehicle?

    Durite’s ADAS solutions can be professionally installed on both new and existing vehicles. Installation is straightforward and carried out by approved installers to ensure full functionality and compliance.

  • What’s the difference between passive and active ADAS systems?

    Passive systems alert the driver when a potential hazard is detected, while full active systems can automatically assist - for example, by braking or steering correction. Durite ADAS primarily focuses on proactive alerts to improve driver awareness and response time, whilst not requiring any installation into braking or steering systems. 

  • How does AI improve the performance of ADAS?

    Durite Advanced Driver Assistance System uses deep-learning Artificial Intelligence to recognise objects more accurately and adapt to different environments. 

    This intelligent technology ensures reliable detection even in complex driving conditions such as low light or heavy traffic.

The Durite Promise

Quality

Quality

We have an outstanding reputation for product quality. From our accreditations to our team members who sample and perform quality check before dispatch – maintenance and improvement of quality standards is deep in our culture. All our safety kits are type approved and extended warranty is available as standard.

Innovation

Innovation

Our rigorous approach to research & development and our close bond to the market and customers have allowed us to develop an expert range of technologically advanced vehicle safety solutions used by commercial fleets. Today, Durite is recognised as the supplier of choice for the UK’s Transport industry.

Compliance

Compliance

As a FORS Associate, we have developed an innovative range to ensure our customers operate using the best-performing products and services. We stay on top of regulations and offer all-in-one solutions to ensure full compliance with legislation & industry standards, so you can focus on your business goals.

Support

Support

Each fleet is different. Durite offers bespoke solutions and end-to-end support from kit specification to UK-wide installation and after-sales care. Our dedicated and qualified Technical Service and Customer Care teams are always on hand to make sure we build the perfect safety solution for you, your fleet and your business.