This Privacy Policy (the "Policy") has been prepared to meet the requirements of the UK's Data Protection Legislation and The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, (the "Acts"). It relates to the collection, protection, disclosure and use of personal data of our customers and individuals who visit www.durite.co.uk (our "site").

We are committed to safeguarding the privacy of our customers and website visitors. This Policy sets out how we will treat any personal information we obtain from you and it is intended to help you understand how we deal with it and how you may remove it. By providing your personal information to us, you agree that we may collect and use the personal information you provide in the ways described in this Policy, our Website Terms of Use and our Cookie Policy. If you do not agree with the terms of this Policy, please do not provide any personal details to us. Nothing in this Privacy Policy shall limit your statutory rights in relation to your personal data.

In this Privacy Policy "Data Protection Legislation" means (i) until 25 May 2018 the Data Protection Act 1998, (ii) after 25 May 2018 the General Data Protection Regulation ((EU) 2016/679) ("GDPR") and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then (iii) any successor legislation to the GDPR or the Data Protection Act 1998.

All other definitions used in this Privacy Policy shall have the same meanings as provided in our Website Terms of Use.

This Privacy Policy was last updated on 17th May 2018.

1. Who Will Hold Your Information?
   
   
   1. Your information will be held by Gordon Equipments Limited ("Gordon Equipments" or "we"). We are registered in England and Wales under company number 373113 and we have our registered office at Durite Works, Valley Road, Dovercourt, Essex, CO12 4RX, England. For the purposes of the Data Protection Act 1998 (the "Act"), the data controller is Gordon Equipments Limited.
2. What Information do We Collect?
   
   
   1. We may receive personal contact details from you, such as name, address, contact telephone numbers, email addresses and other personal information when you:
      
      
      1. register as a customer or to have the ability to purchase our products;
      2. subscribe to receive our email newsletters and other updates, promotions and offers which may be sent to you by post or electronic means (including email and SMS);
      3. fill in a form;
      4. complete any surveys we ask you to complete for research purposes (although you will never be obliged to respond to them);
      5. correspond with us by telephone, post, email or directly through our site;
      6. respond to our direct marketing activities;
      7. report a problem with our site.
   2. If we work with other businesses or use sub-contractors these parties may collect personal data about you which they will share with us. For example, we may receive details of your credit history from credit reference agencies.
   3. When you visit our site, we collect information about your computer and browsing actions by the use of cookies.
   4. If you contact us by telephone or in writing, we may keep a record of that correspondence or phone call.
   5. We may monitor or record communications with us in which you take part:
      
      
      1. to assist us with the development of our services;
      2. to train our staff;
      3. if so requested by order of the Court, regulatory body or law enforcement organisation.
   6. With regard to each of your visits to our site, we may automatically collect the following:
      
      
      1. technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
      2. information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
   7. By providing any personal information to us, you fully understand that the transfer, collection and processing of such personal information shall be contained in accordance with this Privacy Policy. Such transfer, collection and processing will comply with the terms of this Policy.
3. What do We do with Your Information?
   
   
   1. We may use your information for a number of purposes, which are outlined below:
      
      
      1. In connection with the provision of products or services to you:
         
         
         1. To administer and maintain our records;
         2. To improve our site to ensure that our service continues to be the most appropriate service for your needs and that content from our site is presented in the most effective manner for you and your computer;
         3. To allow you to participate in any interactive services on our site, when you choose to do so;
         4. To help us in our efforts to keep our site safe and secure;
         5. To administer and process your registration, if you choose to register with our site;
         6. To verify your identity and to respond to any query that you may raise with us; and
         7. To fulfil any contractual obligations we have with you.
      2. We reserve the right to send customers and registered users of our site email communications from time to time regarding updates and changes to our services and any technical, administrative and legal notices important to our site which we consider essential.
      3. We may share personal data with third party companies and organisations contracted to us to help supply, maintain or facilitate our site or our services. These third parties may include (without limitation) IT support teams.
   2. Marketing:
      
      
      1. Subject to paragraph 3.2.2 below, we will add your details to our marketing database if:
         • you have registered an account with us and have consented during the sign up process that you are happy to receive marketing communications.
         • you have made an enquiry about our products or services and have consented that you are happy to receive marketing communications;
         • you have told a third party that you would like them to pass us your contact details so that we can send you updates about our products and services;
      2. In respect of individuals who have made enquiries and purchases prior to 25th May 2018, we may rely on a legitimate interest as our lawful basis for processing your personal data for marketing purposes, on the basis that you are an established customer, that we are processing only non-sensitive personal data for these purposes and that you have a ready means to opt out of receiving marketing communications. After 25th May 2018, although we may determine that we have a legitimate interest in processing personal data for these purposes, we will generally rely on your freely given and specific consent for processing your data for marketing purposes for new accounts.
      3. Subject to paragraph 3.2.2, we may use your data we have collected to provide you with information about our products or services, offers and promotions which may be of interest to you and we may contact you about these by post or telephone. We may also use your data to contact you for market research purposes. We will contact you by electronic means (including email and SMS) only if you have consented to this.
      4. We may ask you to indicate your marketing preferences when you first register as a Customer and/or an account on our site. You can check and update your current marketing preferences at any time by calling or emailing us.
      5. You can ask us to only send you marketing communications by particular methods (for example, you may be happy to receive emails from us but not telephone calls) or you may ask us not to send you any marketing communications at all. You can check and update your current marketing preferences at any time by calling or emailing us.
      6. If you do not want us to use your data in this way, or wish us to send marketing communications only by a particular method, please email us at support@durite.co.uk.
   3. Other purposes:
      
      
      1. Your information may be used by us for the purpose of research and statistical analysis and internal customer service monitoring. Please note that we may anonymise your personal data or use it for statistical purposes. We keep anonymised and statistical data indefinitely but we take care to ensure that such data can no longer identify or be connected to any individual. Our legitimate interest for processing data in this way is to define types of customers for our products / services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy;
      2. We may disclose information about you to any of our employees, officers, agents, suppliers or sub-contractors insofar as reasonably necessary for the purposes as set out in this Privacy Policy;
      3. We may disclose your personal data to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms of Use and other agreements; or to protect our rights, property, or safety or that of our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
      4. We may disclose your personal data in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets and their advisers. If our company or substantially all of its assets are sold, your personal data will be passed on to the new owners.
      5. We may employ the services of other parties for dealing with various matters in connection with our site and the services provided on our site. The providers of such services may have access to your personal data.
   4. The period of use of the personal data supplied by you will not be longer than we deem necessary.
4. Keeping Information up to Date and Secure
   
   
   1. If any of the information that you have provided to us changes, for example if you change your email address or other contact details, please update your account details on the ‘My Account’ page of the website or email us at support@durite.co.uk. If you wish to unsubscribe or deregister with us, please email us at support@durite.co.uk or alternatively use the unsubscribe link via any marketing email sent to you.
   2. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. You must not share your password with anyone.
5. Where We Store Your Data
   
   
   1. We take every care to ensure that your personal data is kept secure.
   2. All information you provide to us is stored on our secure servers. We have in place a level of security appropriate to the nature of the data and the harm that might result from a breach of security. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
   3. The data that we collect from you may be transferred to a destination outside the European Economic Area ("EEA"), where it will be stored by us or by one of our suppliers. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure adequate security for your personal data.
6. How long we keep your personal data
   
   
   1. We only keep your personal data for as long as we actually need it.
7. Cookies
   
   
   1. Our website uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.
8. Your Rights to know what personal data we hold and to control how we use it
   
   
   1. You have a legal right to know what personal data we hold about you - this is called the right of subject access. You can exercise this right by sending us a written request at any time. Please mark your letter "Subject Access Request" and send it to us at Gordon Equipments Limited, Durite Works, Valley Road, Dovercourt, Essex, CO12 4RX, England or by email to support@durite.co.uk. We will respond to you detailing the personal data we hold for you within 30 days of the date of your request.
   2. You also have rights to:
      • prevent your personal data being used for marketing purposes (see section 3.2 for further details);
      • have personal data blocked or deleted or any inaccurate personal data corrected;
      • object to decisions being made about you by automated means;
      • object to our using of your personal data in ways that are likely to cause you damage or distress;
      • restrict our use of your personal data;
      • require that we provide you, or anyone that you nominate, with a copy of any personal data you have given us in a structured electronic form such as a CSV file within 30 days of the date of your request.
   3. You can find full details of your personal data rights on the Information Commissioner’s Office website at www.ico.org.uk.
9. Automated decision making and profiling
   
   
   1. We do not make use of automated decision making or profiling.
10. Third-Party Websites
    
    
    1. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacypolicies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
11. Your Consent and Changes to this Policy
    
    
    1. By submitting your information you consent to the use of that information as set out in this Policy. We review and update this Policy from time to time. This may be to reflect a change in the products or services we offer or to our internal procedures or it may be to reflect a change in law. If we change our Privacy Policy, we will post the changes on this page and may place notices on other pages of the website, so that you may be aware of the changes. You should check this page occasionally to ensure you are happy with any changes we make.
12. How you can make a complaint
    
    
    1. If you are unhappy with the way we have used your personal data please contact us to discuss this using the contact details set out in paragraph 13 below.
    2. You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.
13. Contact Details
    
    
    1. If you would like to contact us with any queries or comments regarding our Privacy Policy, please send an email using this support@durite.co.uk or write to: Durite Works, Valley Road, Dovercourt, Essex, CO12 4RX, England.